Limerick Lane Cellars, a Sonoma County estate winery, launched a new brand in sustainable aluminum 500 ml bottles this summer, a departure from the 12 oz cans that have been taking over the market the […]
Biltmore Estate last redesigned its packaging in 2014 when a prior label redesign turned out to be a misstep that moved the look too far toward the trends of mainstream wine labels of the time. […]
Last year, MAWBY Sparkling Wines implemented an experience for customers that is coming in handy this summer during the pandemic. The team wanted to offer something unique that no one else was doing. “Larry Mawby, […]
Does a salesperson need to have “it” to be in sales? Or, can your winery develop a salesperson to be successful? Erica Paolicelli, the Vice President and partner for 3 Brothers Winery says the Geneva, […]
In the upcoming July/August issue of Vintner, we explore what wineries are doing with food to boost customer experience. Offering a selection of food and being strategic about it in a tasting room setting can […]
Wente Vineyards released an app on Alexa and Google Home devices in May that allows customers to experience a virtual wine tasting. One of the digital team members of Livermore, California winery pitched the idea […]
Though an app to bring wine to Stella Rosa Wines customers’ fingertips was officially launched June 15 on the App Store and Google Play, it could be found in the app store two weeks early, […]
When Andrew Sides helped start Lost Draw Cellars, the co-owner and managing partner for the Fredericksburg, Texas winery expected the venture to be somewhat successful early on because of ties they already had to the […]
One of the reasons that Sokol Blosser moved its Evolution brand into a box was because of the value to consumers. Evolution, a Willamette Valley wine brand created by Susan Sokol Blosser in 1998, underwent […]
In March, Washington’s Rocky Pond Estate Winery added John Ware as its new president. The winery, established in 2013, is looking to have an increased focus on high-quality wine making and vineyard management with Ware’s […]
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