To say the last three years has been a mixed bag for wine-producing businesses is an understatement. In 2020, businesses rethought the way they interacted with the public as COVID-19 wrought havoc on the United […]
Wineries continue to sing the praises of email as a selling tool, even as social media continues to seemingly pick up steam as a means of marketing. For some, it provides a stable-but-growing base of […]
While many tasting rooms still thrive in an informal environment similar to that in a cafe or bar, others have made the move to require or encourage reservations. For some of these, the COVID-19 pandemic […]
Papapietro Perry Winery in Healdsburg, California is owned by four friends who started the venture decades ago in a garage with a home winemaker. It was a guerilla-style of winemaking —no tasting room, no fancy […]
This is part of a continuing series of Q&As with members of the American wine community from across the United States. Vintner Magazine will share business and personal insights from winery owners, vintners, marketing managers, […]
Globally, wine is facing the challenge of meeting predicted increases in consumption over 2022 while dealing with production issues – including adverse weather, taxes and importation charges. Using CGA’s OPM service, this latest research examines […]
As harvest wraps up in New Jersey, Unionville Vineyards General Manager and sommelier John Cifelli said the winery was looking to engage with customers by showcasing tastings from yesteryear. “This weekend, we are going to […]
Oregon Wine Experience® (OWE), one of the top destination charity wine and culinary events, has moved its auction entirely online for the 2021 event. The three in-person events have been cancelled due to the continued […]
When you’re a unique winery with a unique owner, you come up with unique solutions. Carl Money, owner of Pontotoc Vineyard in the Texas Hill Country, purchased turn-of-the-century buildings in the old ghost town of […]
A marketing plan is important for any business looking to identify its target market, determine the value proposition of its products, what campaigns it should start, and how to assess the effectiveness of its strategy. […]
Copyright © 2023 | MH Magazine WordPress Theme by MH Themes