Located in the North Fork of Long Island in New York, Lieb Cellars is celebrating its 30th anniversary this year. While Lieb Cellars has certainly grown since 1992, one thing that’s changed over the past […]
How much emphasis should you place on earning awards or scoring highly? As with most things, it depends on whom you ask. Ever curious ourselves, Vintner Magazine put that question out there and received feedback […]
A marketing plan is important for any business looking to identify its target market, determine the value proposition of its products, what campaigns it should start, and how to assess the effectiveness of its strategy. […]
With two labels, Lieb Cellars and Bridge Lane Wine, Michael Cook, the Director of Sales for the Long Island, New York winery is always looking for the right retail fit for the brands. It can […]
New territories represent new opportunities and that’s always exciting, but Michael Cook has learned to proceed with caution. “Our reality is that we need distributors to get the wine to the accounts for us,” the […]
This is a part of a continuing series of Q&As with members of the American wine community from across the U.S.Vintner Magazine will share business and personal insights from Winery Owners, Vintners, Marketing Managers, Sales […]
Long Island Wine Country members donated more than $11,500 in funds to East End hospitals as part of a unified effort to support our local healthcare system and community healthcare workers. Over the last few […]
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