Current Issue
Expert Tips for Promoting Your Brand
You can make the best wine in the world, but if you do nothing to promote it, you’ll just have a cellar full of unconsumed wine. They’re the questions all wineries with an eye on […]
current issue
Current Issue
Optimizing Harvest, Crush and the Fermentation Process
Having a successful harvest and crush and getting the fermentation process on the right track is reliant on a number of factors, according to winemakers and winemaking teams that shared tips and insights for the […]
Current Issue
Getting Closure: Choosing The Right Topper for Your Bottle
The Case for Screw Caps Tassel Ridge made the decision to use screw caps starting in 2004. At that time, Tassel Ridge owner Bob Wersen said a significant percentage of wine bottles were corked. “Some […]
Current Issue
Stainless & Wood Strategies for Vessel Usage & Maintenance
Knowing the direction you want to take your wine before aging is a key cog in developing flavors, depth, and brightness to the final product. For Page Springs Cellars, the wine production team conducts blind […]
Current Issue
Laser Focused: Why Honig Winery Built Success on Just 2 Varietals
A Red. A White. That’s it. For most of the 40 years it has been open Michael Honig has guided Napa’s Honig Winery by selling just two wines. It started with him leaving college to […]
Supplier Insights
No, It’s Not Too Late to Start Videomarketing
Historically, video works. It still does. Think of all the jingles you still sing from commercials as a kid. Think of Flo from Progressive. Think of the Allstate Man. Video leaves a lasting impression that imprints […]
Current Issue
Despite COVID, Wildfires There is Still Much to Look Forward to in 2021
This year has been hectic for most businesses, to say the least. That isn’t stopping a lot of wineries from moving forward with their respective projects for next year, though. A lot of vineyards on […]
Vintner Mag Q&A
The Consumer Focus Shifts Telaya Made to Continue
This is a part of a continuing series of Q&As with members of the American wine community from across the U.S.Vintner Magazine will share business and personal insights from Winery Owners, Vintners, Marketing Managers, Sales […]
Supplier Insights
Social Media’s Role in Wine Sales
Our world is saturated with social media, so we’ve naturally come to underestimate its value as a digital marketing and sales tool. Social media is no longer just about vanity metrics and casual content — […]
Current Issue
Eliminating Price Barriers: How Wente Adjusted its Food Menu to Stay Accessible to Customers
The United States’ longest, continuously operated family-owned winery, Wente Vineyards in Livermore, California, continually makes adjustments to stay welcoming and to grow its customer base. A visit to either of the tasting rooms gives customers a […]